Our Story

Keil’s Fresh Food Store is a family-owned grocery store in the San Carlos neighborhood of San Diego, serving San Carlos and Del Cerro since 1990. Owned by Rick Keil, the third generation of a grocery family, and run day to day by General Manager Brian Haire, Keil’s is open every day from 6:00 AM to 10:00 PM.

Three Generations of Keil’s

Keil’s is a third-generation grocery business that began in Vancouver, Washington. In the early 1900s, Farrel Keil opened a small 500-square-foot store and lived upstairs. His son, Ron Keil, grew the business to more than 13 stores across Washington and Oregon, some over 50,000 square feet, with more than 500 employees.

In July 1990, Ron’s son Rick Keil brought Keil’s to San Diego, growing to three stores and taking countless brands and products to market. More than 36 years later, Rick runs one store in the neighborhood of San Carlos. It’s been a great run, and Keil’s isn’t done yet.

What Keil’s Is Known For

We pride ourselves on a clean, well-stocked store with competitive prices and friendly service. Our full-service meat department has meat cutters on duty and a meat case with every cut, marinated meats and more chicken parts and pieces than most stores offer. Our deli serves sandwiches, a salad bar and a full hot food program, so dinner tonight is already prepared for you.

Looking for something we don’t carry? Ask for a new product and we’ll try to get it for you. No red tape here.

Our Timeline

• Early 1900s: Farrel Keil opens a 500-square-foot store in Vancouver, Washington
• Second generation: Ron Keil expands to more than 13 stores in Washington and Oregon
• July 1990: Rick Keil brings Keil’s to San Diego, later growing to three stores
• Today: One family-owned store in San Carlos, serving San Carlos and Del Cerro